Fisker sees its chance as EV production models reconfigure

Fisker began life in 2007 as a luxury hybrid electric carmaker Fisker Automotive and started delivering its first model, the Fisker Karma, in 2011. However, production was shortlived thanks to the bankruptcy of its battery supplier, A123 Systems. Fisker’s first model, which sold around 2,000 units globally, ended up being its only model, though there were plans for the Fisker Atlantic before financial constraints killed them off.

China’s Wanxiang Group bought the Karma vehicle design, tooling and a manufacturing facility in Delaware in 2014 (which it later named Karma Automotive) but Henrik Fisker, the company’s founder, held on to the Fisker brand and trademarks, and launched a separate company in 2016: Fisker Inc.

The company is now working on the release of the fully electric SUV, Fisker Ocean, due for release in 2022 (priced at $40,000), though a US site for manufacturing the vehicle is still to be finalised. The development of battery production and supply since the company was founded, including the emergence of consortiums for battery purchasing, means it is better placed to succeed.

Competition through consortium 
Lithium-ion batteries are still very expensive, which raises the price of the end vehicle beyond the mass market, and until volume production is achievable the ticket price of those vehicles will continue to constrain demand.

“What is going to become important over the next five-to-seven years is how you get the pricing down on the batteries so you can truly offer vehicles that are the same price, or perhaps a better price, than a similar gasoline vehicle,” observes Henrik Fisker. “The only way you can do that is you’ve got to somehow create a supply chain that has a million units a year.” 

“You will have battery manufacturing in Europe and the US… then you are going to start demanding more of the suppliers in terms of how these materials are mined.”

Henrik Fisker

Tesla is currently the only EV maker with anything approaching that volume, with annual production of around 400,000. However, the model for vehicle production is changing.

Fisker Inc is now involved in a battery purchasing consortium with several other (as yet unnamed companies) that will enable it to get the pricing it needs to compete with combustion engine-driven cars.

“What it also means for us is that we won’t have the battery supply chain issue when it comes to having enough capacity because through this consortium we are already booked out for many years and have a guaranteed supply,” says Fisker. “That supply does come from those existing large battery makers and that is really our differentiator.” 

Fisker continues that the next five to seven years will be critical to a establishing a lead in the EV market.

“After maybe seven or ten years, there will be enough batteries for everybody, and everybody will get close to the same pricing, but I think the winners and the losers, or at least those that get ahead of everybody else, will be determined in the next five to seven years,” he says.

Traditionally, smaller players in the car industry have been unable to compete with well-established carmakers on the volumes necessary to bring unit cost efficiencies to the bottom line.

“As the volume of electric cars increases, you are going to see more local battery production… it simply doesn’t make sense, once we get into high volume, to transport batteries from continent to continent.”

Henrik Fisker

“In the last 50 to 70 years, if any new entrant came into the market, it would be impossible for that new entrant to make a vehicle that would compete with the bigger carmakers like Toyota, Ford and GM,” says Fisker. “The reason is that they all had the volume, and therefore they all had the supply chains set up with the right volume and the right cost base.”

Electrification is challenging this old model, however. What is more, neither the electric motor nor the battery is necessarily an important part of the brand DNA of the car, which means that carmakers can share these parts and thereby get to the million-plus volume required, according to Fisker. 

Pace of progress
That challenge to traditional car manufacturing has taken some time to get going and progress in the electrification of the car market has been slow.

“When we started way back in 2007 there were only really two companies [Tesla and Fisker] and during the last seven years, even when you look at the global sales of electric cars, they have been very slow,” Fisker says.

He maintains that volume forecasts have been too unreliable for lithium-ion battery supply chains to develop outside China and Korea, and cumulative sales will have to pass 10m before they do so, something he believes will happen between 2022 and 2023.

When that occurs, Fisker predicts more local battery cell production. That is already beginning to happen, with LG Chem’s plant now open in Poland, Samsung SDI’s plant in Hungary, and Northvolt’s plant in Sweden, which is under construction (Northvolt also has plans with Volkswagen to add a second facility in Germany).

“As the volume of electric cars increases, you are going to see more local battery production and the simple reason is that batteries are such a large component, so heavy, that they are very expensive to transport,” he says. “It simply doesn’t make sense, once we get into high volume, to transport batteries from continent to continent.”

Sustainable sourcing 
Another important factor in the growth of EV production is the supply of raw materials for the batteries. Traceability of raw materials used in the production of lithium-ion batteries, such as cobalt, is one of the main sustainability challenges faced by carmakers. Approximately two-thirds of the world’s cobalt is mined in the Democratic Republic of Congo, which has a history of human rights abuses.

Fisker was for a time special advisor on the board of directors for First Cobalt, a Canadian mining company. He said there was a priority at the company to make the sourcing of materials more sustainable and take into consideration issues such as human rights. He believes the automotive industry is now more aware of such matters.

“Some of the large companies in the world could end up being the providers of these platforms and of the base engineering for a lot of other car companies. I could totally see that happening”

Henrik Fisker 

“Cobalt was really a by-product of other mining,” notes Fisker, “and…was mainly in the Congo because specific cobalt mines have been made there, but now we are starting to look for cobalt more locally, for instance, here in the US. We have just found one of the largest cobalt mines outside of Africa, in Idaho.”

First Cobalt owns that mine and, while it will be a couple of years before it is up and running, Fisker sees local sourcing of the raw materials for battery production as a key issue.

A related factor is that the raw materials will need to be refined in the countries in which the batteries are being made, something else that is going to change the supply chain.

“You will have battery manufacturing in Europe and you will have it in the US,” says Fisker. “It will happen because once you get to a certain volume, you have to. Then I think you are going to start looking into demanding more of the suppliers of the raw materials in terms of how these materials are mined.”

Covid-19, a wake-up call
The current coronavirus pandemic also highlights the risk of having to rely on one source of material from overseas.

“I think [the coronavirus] has opened up the world’s eyes to the necessity of not relying upon one region for sourcing certain parts,” says Fisker. “There may be other things that happen in the world in the future – including politically – and what we need to make sure of is that the entire world is not brought to a standstill.”

The automotive industry needs to wake up to this and really think about how to de-risk sourcing for the future, and avoid having to potentially close their plants for six months, according to Fisker.

The current crisis, however, is not a threat to the progress Fisker is making because it does not need a supply chain fulfilled in the next six months; the company is still in a developmental phase. In fact, Fisker says the company is seeing more investor interest at the moment, which he admits is strange in the current financial climate.

“What we understand is that there are now investors that truly believe that electrification might accelerate because of this virus and the thought is that people are going to think more about our climate and a cleaner world,” he says.

Fisker points out that the virus has highlighted the vulnerability of the human body to disease, the effects of pollution and the weakening of the immune system.

“Let’s face it, the automotive world is the most polluting of all industries and gasoline cars are just super polluting,” he says. “It is really mass transportation that needs to be changed… which is why it is extremely important that we get affordable EVs to market and that is what we are aiming to do. “

Common platforms 
Beyond the battery supply chain, EV production is adopting the concept of common platform sharing from a general trend within the automotive industry – another strategy to reduce risk and manage investment.

The source of the hardware in vehicles is therefore going to become less important. In addition, carmakers are going to find it harder to justify the price tag on a vehicle based on the specification of the underlying componentry as consumers become largely indifferent to the platforms being used.

“The hardware in vehicles in the future is going to be less important in the sense that it can easily be shared,” says Fisker. “I think it’s going to be very hard for anybody to charge a premium just by saying to the customer, ‘actually, we stamped that platform ourselves’ or ‘we spent $3 billion developing it over the past five years’.”

Those buying luxury supercars such as McLaren or Ferrari may differ, but Fisker sees the mass market changing quite dramatically.

“Some of the large companies in the world could end up being the providers of these platforms and of the base engineering for a lot of other car companies. I could totally see that happening,” he states.