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GAC Mitsubishi produces electric SUV

18 October 2018 | Automotive Manufacturing Solutions

China – The model, which is called the Eupheme EV, is now rolling off lines at the company’s plant in Changsha, Hunan. It is currently available to buy in twelve cities across China, with additional locations to be introduced shortly.

Mitsubishi Motors CEO Osamu Masuko commented: “The launch of Eupheme EV follows the Eupheme plug-in hybrid electric (PHEV) SUV to market and is an important milestone for GAC Mitsubishi Motors (GMMC). It demonstrates the critical role that EV technology will play in meeting Chinese consumers’ needs and contributes to the automotive industry in China. China is one of our most important markets and we look forward to greatly expanding our position in the country during our DRIVE FOR GROWTH plan.”

By 2019, Mitsubishi Motors hopes to have doubled sales in China compared with 2016 levels. The company will also expand its vehicle lineup of four-wheel drive and PHEV SUVs.

GAC recently announced it was building a new research and development centre in Michigan, US. Costing US$4.4m, the facility in Farmington Hills will be used to help the Chinese OEM to enter the US market towards the end of 2019.

GMMC was formed as a joint venture company in 2012 between GAC, Mitsubishi Motors Corporation and Mitsubishi Corporation. It is based in Changsha, and currently employs around 4,100 people.