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  • PSA overview
    Article

    A future European giant?

    2018-07-10T07:34:00Z

    New models and increased market share: Ian Henry reports on PSA’s improving fortunes under Carlos Tavares’ leadership When Carlos Tavares arrived at PSA from Renault in 2014, he set about turning around the loss-making company. His plan, embodied under the strapline ‘Back in the Race’, aimed to restore PSA to ...