US – As president, John de Nysschen will be responsible for all aspects of Cadillac worldwide: sales; pricing and network development; strategic brand development and marketing; and product portfolio planning, including product engineering and design.
Reporting to GM president Dan Ammann, de Nysschen will also join the leadership team as executive vice-president, beginning on September 1.
Most recently, de Nysschen headed up the Infiniti brand for two years; previously, he was CEO of Audi US and president of Audi Japan. He began his career with Audi in South Africa in 1993, after holding a variety of automotive positions with the Ministry of Transportation, BMW in South Africa and an automotive supplier.
