Travel blog: From booth buzzword to business benefit

Hannover Messe

Industry 4.0 loomed large over the two major trade shows I visited recently. In the case of Hannover Messe, the show’s exhibitor board chairman, Friedhelm Loh, proclaimed that the event marked a “final breakthrough” for Industry 4.0. With hundreds of real-world examples being showcased in Hannover, Loh confidently asserted that ...

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